As part of ongoing efforts to promote the sustainability and preservation of fisheries resources in the Western Indian Ocean, ECOFISH implementing partners took part in a media relations training course held from May 24 to 26, 2022 in Nairobi, Kenya.
Context:
As the region’s economic backbone, fishing plays a crucial role in the livelihoods of millions of people, while also representing an essential element of cultural identity. However, the fishing sector is facing challenges linked to biodiversity and climate change, jeopardizing the sustainability of fishery resources.
Training:
An initial training phase brought together two representatives from each ECOFISH implementing partner in May 2022. This initiative strengthened links between fisheries “spokespeople” in the region and put them in touch with a network of journalists, fostering greater collaboration and mutual understanding.
Skills enhancement:
Following this first stage, participants expressed the need for practical communication training. In response, a second, more pragmatic training course was organized. This phase prepared the representatives for different situations and types of media interaction, reinforcing their skills for effective communication.
Training objectives:
The second training session aimed to prepare representatives for media interaction scenarios, including holding press conferences, preparing for TV, radio and social network interviews, and responding to surprise or crisis interviews.
Results:
By the end of the training, participants were able to better understand the region’s media landscape, the roles of journalists, and master the techniques needed for effective communication. They also strengthened ties with colleagues from other organizations, fostering ongoing collaboration in the fishing industry.
Methodology:
The training adopted an immersive approach, offering participants the opportunity to experience different media interaction situations. A panel of specialized trainers facilitated the training in collaboration with the participating communications managers.
Next step:
This initiative is part of the wider ECOFISH program, underlining the ongoing commitment to sustainable fisheries in the Western Indian Ocean region. The implementing partners remain committed to capitalizing on the achievements of ECOFISH and promoting the cause of fisheries beyond the program.
What did you most value about the training?
“The practical exercises and in-depth exchanges between communicators and technicians”.
Is there anyone you would recommend this course to?
“Other EAC institutions”
What aspects of media training do you think could be improved?
“Show us examples during the training. For instance videos of how bad/good interviews were conducted. But I really liked the playback sessions.”
Is there anything you think should be added to the training?
“The time allotted is too short. The training needs more time for internalization”.
